Yuvabe Studios
Design & Marketing

Digital Marketing & Performance Specialist

Full-time
Remote · Auroville, India
Design & Marketing

Overview

Yuvabe Studios is looking for a Digital Marketing & Performance Specialist to plan, execute, and optimize digital campaigns across multiple channels. This is a flexible role — work remotely or from Auroville, a global experimental township focused on collaboration, learning, and conscious living. Marketing at Yuvabe is practical and outcome-driven. You will work on real campaigns across Yuvabe initiatives and client projects, with a strong focus on lead generation, performance metrics, and continuous optimization. You will collaborate with designers, content creators, and product teams to drive measurable growth, not just activity.

Responsibilities

  • Plan and execute campaigns across Meta Ads (Facebook & Instagram), Google Ads (Search, Display, YouTube), Google My Business, and LinkedIn Ads.
  • Track, analyze, and improve performance using GA4, Looker Studio, and platform dashboards, optimizing key metrics such as CTR, CPA, cost per lead, conversion rate, and ROAS, and translating insights into actionable improvements.
  • Create and iterate ad creatives and variations using tools like Canva, Figma, or similar, while running A/B tests across creatives, audiences, and funnels.
  • Collaborate with content, design, and product teams to improve campaign assets, landing pages, and overall funnel performance.
  • Build and present performance reports, insights, and recommendations, while managing client communication when required.
  • Work independently with full ownership of campaigns and outcomes.

Requirements

  • 2–3 years of experience in digital marketing and campaign management.
  • Hands-on experience with Meta Ads, Google Ads (Search, Display, YouTube), and LinkedIn Ads.
  • Proven experience in lead generation campaigns with measurable results.
  • Experience with GA4, Looker Studio, and performance analytics tools.
  • Strong understanding of CPC, CPA, CTR, cost per lead, ROAS, and conversion funnels.
  • Experience with A/B testing and campaign optimization.
  • Basic design skills to modify creatives and create ad variations independently.
  • Familiarity with AI tools in marketing workflows (research, ad copy, analysis, efficiency).
  • Ability to work independently with ownership and communicate effectively in client-facing situations.

Portfolio Requirement

Portfolio demonstrating end-to-end campaign ownership (targeting, setup, budgeting, optimization, and scaling), along with lead generation results, performance metrics (CPL, ROAS, CTR), and optimization approach.

Benefits

Remote

  • Competitive salary aligned with skills and experience
  • Flexible, outcome-focused work environment
  • Exposure to diverse campaigns across industries
  • Access to mentorship and learning resources

In-Person (Auroville)

  • Competitive salary aligned with skills and experience
  • Work from Auroville in a collaborative environment
  • Direct access to team, mentors, and real-time learning
  • eBike and free lunch